In 2002 when the celebrity-backed Standard brand doubled its complement of hotels in Los Angeles by following its popular West Hollywood property with a flagship edition in the city’s financial district, Downtown LA’s transition from golden era has-been to bona fide holiday destination began. Owners chose to repurpose the Superior Oil Company Building on Flower Street to house its vision of city-living luxury, and the impressive modernist building found its place on the National Register of Historic Places the next year. Where better for a hotel whose two-storey marble lobby, chic rooms and rooftop pool soon became the talk of the town?
The Standard Downtown LA location
Today, despite imitators keen to cash in on The Standard Downtown LA’s model of effortless cool and uncompromising luxury, the trailblazing hotel stands tall as one of the best in the city for holidays to Los Angeles. Its prime location puts shopping on Broadway, eating at Grand Central Market and gallery-going at the MOCA within easy reach. And from the fashion district to Pershing Square to Walt Disney Concert Hall, the rest of Downtown’s sights and attractions are all on your doorstep too.
Luxury holidays to The Standard Downtown LA
The split-level rooftop pool area affords stunning views of LA’s singular skyline, and provides the ultimate escape from the city far above street level. Perfect for daytime sunbathing and swimming, this A-list hangout comes alive at night when its famous parties hit full swing. The Firepit al fresco dining and drinks lounge is the place-to-be for Insta-ready dining and cocktails, and a nightly DJ will keep the good times flowing. There’s a 24 hour restaurant in the hotel too to keep revellers satisfied into the early hours, and when it’s time to rest your head, The Standard Downtown LA has 207 spacious, stylish rooms to choose from.